Friday, February 10, 2012

Hasbro to Debut Innovative New Play Experiences from Its Littlest Pet Shop Brand at the American International Toy Fair

Hasbro, Inc. will unveil a wide variety of new toys and gaming experiences in 2012 at the 109th AmericanInternational Toy Fair beginning Sunday, February 12 in New York City.  Plus the company will also have new products on display in support of an upcoming animated series based on the Company's Littlest Pet Shop brand.

The Littlest Pet Shop brand has evolved from a line of collectible pets aimed at tween girls, age 7-9, to a global franchise. In 2012, the Littlest Pet Shop brand introduces new expressions. Totally Talented pets showcase diverse talents and personalities, and the line includes a pet performer limo set, as well as pets that sing, dance and do tricks. Fairies, a magical segment new to Littlest Pet Shop, will enchant you with brilliant new pets and playsets. Complementing the toy launch, Fairies debuts a fashion focused global licensing program ranging from fashion T-shirts, apparel, and accessories to popular bags and domestics making Littlest Pet Shop one of the most popular this year. Girls can also cuddle up with the newest Littlest Pet Shop Cutest Pets, some of which have soft accents.

The Littlest Pet Shop Teensies segment offers big Littlest Pet Shop fun in small sizes! Littlest Pet Shop Teensies are tiny pets with BIG personalities! There are over 100 Littlest Pet Shop Teensies to collect this year.

About Hasbro, Inc.- Hasbro is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro's multi-platform joint venture with Discovery Communications launched on October 10, 2010.

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